January 2010
18 posts
WatchThe Molecular Brand 2
Some complementary thoughts and helpful amendments to our molecular brand model.
WatchThe Molecular Brand
Static brand models for highly dynamic brand environments? Outdated! We have developed a brand model for the age of conversations.
WatchInteresting interview with Andrew McAfee on “Enterprise 2.0″
Conceived, made & published by Bright » http://www.brighthq.com
WatchInnovation & the Future: One of our presentations on Slideshare. [http://www.slideshare.net/slidesbynouve]
Watchnew cool presentation tool: prezi.com
WatchThe Story of Stuff auf Deutsch – Danke an die Utopia AG!
WatchWhat the robots say about us:
nouvé is a new kind of management consultancy. We are looking for new ways to work and think and design future businesses. Because we believe that today’s challenges are no longer to solve with the logic that has produced them. Our mission is to help clients evolve to a new pattern of thought. And to define their strategic moves for the future. We aim to...
Brands as platforms 2
Brands started as a stamp on a product, and became a gadget designed to get people to buy, an emotional lever. Now they’re becoming something bigger and different. Brands are becoming platforms.
More and more, customers are invited not just to buy things but to do things. On the platforms of eBay, Wikipedia, flickr and YouTube, people sell things, share knowledge, broadcast visual ideas....
Brands as platforms 1
Brands are avenues of value innovation that can be directed to any market space. The value they deliver depends on a company’s imagination, and on the depth and density of meaning that the brand provides. The initiative comes from the company, but the exciting part comes from customers, who can run with the brand and extend it in their own context. Customers are co-creators in the brand...
“Brands are landing points: we follow our needs and invariably end up at a brand....”
– http://www.imediaconnection.com/content/21783.asp
